D. A. WelchDebra A. Welch, author of
Flashback, currently resides in South Carolina. She has worked in several related computer programming and management fields. Her first novel is set with the beautiful island Low Country as a backdrop. Deb Welch has been quite successful with the location tie-in promotion of her book. Read the interview to discover how she did it.
Tabitha: What inspired you to write
Flashback?
Deb: Hypocrisy… it angers me, harms people and damages our world. Regardless, I’m an optimist with a creative streak. Writing is an outlet for my feelings; I envy artists and musicians.
Tabitha: Were you at all concerned that potential customers might confuse your book’s title with Timothy Leary’s famous book?
Deb: Confusion with Timothy Leary’s autobiography never dawned on me;
Flashbacks was written in 1983. To some, he was a thought-provoking man. To others, he was just provoking, but he forced us to think outside the box. I admit that Timothy Leary fell off my radar screen along with his orbiting ashes.
Tabitha: Define for us exactly what constitutes The Low Country.
Deb: The coastal region of South Carolina is called The Low Country. Here is a passage from
Flashback that explains the term: "From Hilton Head Island to Myrtle Beach, the entire coastal area of South Carolina is known as the Low Country. It’s named for the topography. The region is flat, and much of it is wetland that gently melds into the sea. The terrain includes marshes, tidal basins, and estuaries flowing eastward toward the sounds that separate the barrier islands from the mainland."
Tabitha: I would expect that the obvious tie-in with an actual geographic locale would generate interest and, hopefully, spur book sales. Have you reaped any specific benefits from your subject matter and/or subtitle?
Deb: Despite the distribution challenge faced by POD authors, brick and mortar bookstores in Charleston, Beaufort, and Hilton Head Island have stocked
Flashback in the local literature sections. Along with intense promotion and sincere groveling on my part, the Low Country subtitle helped put
Flashback on their shelves. The area is a tourist destination and visitors gravitate to books featuring the Low Country.
Tabitha: I see from your Authors Den page that you had a local television interview last August. How did you secure such an interview and how was the experience? Do you think it helped your book sales?
Deb: In August, I appeared on WJCL/Fox 28 News in Savannah, Georgia. A press release announcing a Beaufort book signing triggered the interview. Trish Hartman, the anchor and producer of a morning news program, invited me to appear on her show. The interview went very well and it had to create interest in my book. Here’s a frustration many POD authors experience. Two weeks before the interview, I sent publicity kits to three bookselling chains in Savannah announcing my television appearance and I followed up with phone calls. The day before the interview, I visited the bookstores to sign their
Flashback stock. No one had ordered the book. During this live broadcast, I couldn’t tell Savannah residents where to buy my book locally; the stores and I missed sales opportunities. Where have all the entrepreneurs gone?
Tabitha: The brief descriptions of the weather or scenery of coastal South Carolina add a nice touch to the beginning of each chapter. Have you envisioned
Flashback as a screenplay?
Deb: Absolutely! I’d love to see a movie version of my book. With adaptation, the location, plot, characters and dialog would make a great screenplay. Your review stated
Flashback could be a Lifetime Channel movie with an R rating. Nora Roberts did it with
Carolina Moon and others. Why not D. A. Welch with
Flashback?
Tabitha: In my reviews of
Flashback, I commented on the
beautiful cover. Who designed the cover? Did iUniverse create it strictly from your ideas, or did you supply the artwork or other elements? Are you satisfied with the cover?
Deb: The
Flashback cover image was a collaborative effort between my husband and me using two different photos. I submitted the front cover design to iUniverse and received positive feedback. When the iUniverse Publisher’s Choice committee became involved, the problems began. I received a proof that I flat-out rejected. The font had become over-stylized, unreadable and sissified. The title and subtitle had been moved into the sea oats at the bottom of the cover. After much debate and correspondence, we compromised. I approved the cover design you see to gain the coveted Publisher’s Choice designation, but I still believe the title font is weak and the subtitle is too obscure.
Tabitha: Have you expended much effort seeking out an agent, and have you had much success in that regard?
Deb: Flashback was my first attempt to write a novel and I had much to learn about the process. I made a conscious decision to minimize the pain and maximize the lesson. Based on
Flashback feedback, my efforts were not in vain and I’d like to find an agent for my next book. Right now, I’m learning how to find one. Any suggestions?
Tabitha: Flashback has received three honorary notations from iUniverse: Publisher’s Choice, Editor’s Choice, and Reader’s Choice. Do you feel as if any of these has aided your book’s success?
Deb: When I decided to publish my first novel, I had no literary credits so I needed every iota of recognition. The iUniverse honorary notations gave
Flashback and me legitimacy. The awards are tiered and I earned them sequentially.
Editor’s Choice was given for outstanding editorial quality. After submitting my initial manuscript, I received honest, painful, and valuable feedback from iUniverse editors. Within four months, I completed two major rewrites and shortened the manuscript considerably before earning Editor’s Choice. I’m proud of the result. I’ve read books released by traditional publishers that would not meet the standards set by the iUniverse Editorial Review Committee.